Projects

AI in Events and Marketing

Here’s how AI is revolutionizing events and marketing:

Creativity: Generates unique ideas and concepts (images, songs and videos).
Personalization: Tailors concepts through data analysis.
Content: Augments promotional materials.
Customer Support: Uses chatbots with real-time adjustments.
Planning & Automation: Streamlines logistics and tasks.
Analytics: Analyzes data, and generates forecasts.
Security: Protects data and ensures compliance.
Trends: Utilizes VR and AR for immersive experiences.

Summary: AI functions as a highly-skilled assistant, streamlining tasks and boosting productivity. It enhances creativity and efficiency, while people play a crucial role in setting objectives, refining AI outputs, and making final decisions.

Check out the LinkedIn post here.

Instagram Reels Series:
Playful AI Transformations

Date: September 2024

Overview:

This series, inspired by the ideas of Allan Weiss, turns quirky language twists into captivating visuals. In Marketing, AI can completely reshape storytelling, making content more dynamic, engaging, and shareable while simplifying production.

1. Cheese is a Mammal

Cheese grows fur, so it must be a mammal! See it transform into a fluffy chinchilla.

2. Kale is a Vertebrate

Kale has spines, so naturally, it’s a vertebrate! Watch as kale morphs into a bird.

3. Chocolate is a Flower

Chocolate develops a bloom, so why not let it blossom into a real flower?

Cheerful AI Art
for Business Effectiveness

Date: September 2024

Overview: This project shows how AI can transform digital marketing with unique content created in minutes.

Featuring cute animals in business and leisure scenes, these designs emphasize how happy employees boost productivity, profitability, and customer satisfaction.

AI unlocks endless possibilities, making it easier to engage and inspire.

AI Tools Used:

Midjourney: Creates photorealistic images with no limits for creativity.

Check out the LinkedIn post here.

Instagram Reels Series:
Fruit-Inspired Virtual Journeys

Date: August 2024

Overview:

1. Lemon Journey

Focus: Turning challenges into opportunities with creativity.
Content: A tour of Italy's Campi, showcasing its beauty and personal reflections.

2. Mango Vibes

Focus: Highlighting Thailand's vibrant culture through mango inspiration.
Content: Explore Thailand’s temples, hotels, markets, spas, and beaches.

3. Big Apple Innovation

Focus: Capturing New York’s creative energy with green apple-inspired design.
Content: Blend of New York’s vibrant atmosphere with innovative concepts.

AI-Created Event Concept in Toronto

Date: April 2024

Overview:
For this project, I used AI to design an event, including the planning process, venue layout, registration, lounge and presentation zones, gala dinner, and post-event analysis. The design features blue, yellow, and white but can be customized to any brand colors.

This method helps visualize multiple ideas, select the concept to develop the vendor RFP (request for proposal). The created materials can also be used for event promotion.

AI Tools Used:

Midjourney: Generates images
Runway: Brings images to life

Check out the LinkedIn post here.

Marketing Strategy
for Flooring Wholesale Company

Date: May, 2024

Overview:
This project involved developing a comprehensive marketing strategy for a flooring wholesale company using various AI tools to enhance creativity, efficiency, and visual appeal.

AI Tools Used:

ChatGPT: Generates ideas, drafts plans, summarises and improves content.
Perplexity: Searches for relevant information.
Midjourney: Creates images.

Other Tools Used: PowerPoint for creating a video presentation.

Check out the LinkedIn post here.

My Top Performing LinkedIn Post

Date: May, 2024

Overview:
This post became #1 for engagements and impressions out of 30 posts in the last 365 days. It highlights the course “Generative AI for Digital Marketers,” which covers:

AI Tools: Reviewed 50+ tools.
Evaluation: Testing and integrating AI tools.
Workflow: Best practices for AI in digital marketing.
Management: Strategies for effective AI tool management.

AI Tools Used:

ChatGPT: Improved text and generated ideas for the image.
Midjourney: Created an image featuring my face, offering limitless opportunities for creative content and increased attention.

Check out the LinkedIn post here.

ChatGPT for Business Development

Here are a few ways to use ChatGPT for business development:

Business Plans
Market Research
Marketing Strategies
Competitive Analyses
Customer Personas
Social Media Strategies
Sales Pitches
Employee Training Programs
Customer Feedback Systems
Innovative Business Models
Product Development Roadmaps

While you always need to refine the results and add your expertise, isn’t it amazing that you can save up to 80% of your time by letting ChatGPT draft the structure so you can focus on the key points?

Check out the prompt examples here, and remember, the clearer your request, the better the outcome!

5 Benefits of AI-Generated Images

Unique Branding: Enhances brand recognition with distinctive visuals.
Time and Cost Efficiency: Reduces design expenses and speeds up the creation of high-quality visuals.
Higher Conversions: Significantly boosts conversion rates.
Better SEO: Positively impacts search rankings when images are used with relevant content.
Increased Engagement: Posts with images, including AI-generated ones, see 650% higher engagement than text-only posts. (Source: HubSpot)

Check out the LinkedIn posts featuring these images: Image 1, Image 2, Image 3, Image 4

Attending AI-Related Events

Date: January - August, 2024

I always enjoy attending AI-related events, finding endless inspiration and meeting great people.
Even for those without a strong technical background, AI unlocks incredible super powers.
AI has completely changed the game for me.
My main takeaway is that the key skill is asking the right questions, both to large language models (LLMs) and people - being specific and staying courteous.
This post includes some AI-generated avatars, just for fun:)

Check out the LinkedIn post here.

Life-Long Learning

Date: December 2023 - ongoing

AI is transforming the world, and I'm committed to keeping up.
Over the past year, I've completed 20+ courses and spent significant time researching and finding the best solutions.
In the "Build Your Generative AI Productivity Skills" course, I learned how to use Copilot to enhance productivity in Office 365.
The images are inspired by Microsoft.

Summary: Staying informed about AI is essential. Continuous learning and research equip me to leverage AI effectively.

Check out the LinkedIn post here.